Our philosophy: Nature, efficiency and care
Naturalmente was founded in Italy in 2004, with the vision of transforming our own idea of beauty and well-being into natural, pure and high-performance products for salons and professionals.
Today, we offer complete lines of organic cosmetic products for face, body and hair including plant-based colors and shades, skin and hair care products, wellness services and a training academy for professionals in the beauty and hairdressing industry.
We are now present throughout Europe, especially in Spain, Portugal, Lithuania and many other countries, and we have now chosen to establish ourselves in Sweden.
Research
The high quality of Naturalmente products is the result of continuous research to develop ingredients and formulations of organic origin – such as phytoextracts as well as vegetable and essential oils from organic and biodynamic farming – which guarantee the best for professionals and their clients.
Values
Every project and product from Naturalmente is based on conscious choices that respect sustainability and have a low environmental impact. Our brand follows a vision of social responsibility, founded in ethical and moral values, where respect for people, the planet and its ecosystems is in focus.
Our goal
Every day we strive for new goals in a constant quest to offer ever better solutions. We have reached over 98% natural ingredients in our products. We work from an ethical and sustainable system for every beauty salon and every person, without losing focus on both practical use and results.